Redesigning the Watchface Purchase Flow for NoiseFit’s 10M+ User Base
Interface Design
Experience Design
My Role
Product Design
Project Via
Noise
Tools Used
Figma
Industry
Consumer Tech · Wearables · Health & Fitness
Project Context
Noisefit is the smartwatch companion app for all Noise wearables, one of India’s leading smartwatch brands. I was assigned a high-impact task:
Redesign the watchface purchase experience to support upcoming bundle offers and improve the business impact of premium watchfaces.
Noisefit Stats
10M+
Total Active Users
1M+
Daily Active Users
The Challenge
In the existing flow, users could only purchase one watchface at a time.
No cart.
No bundles.
No upselling.
Limiting purchase intent, engagement and visibility of premium content
Redesign Goals
BUNDLE INCENTIVES
DISCOVERABILITY
INTUITIVE CART
Design Strategy
USER JOURNEY MAP
Mapping existing watchface buying journey
USER RESEARCH
Reviewed user reviews and internal usage data
COLLABORATION
Aligned with product & marketing on bundle goals
Key Design Interventions
Reworked Discovery
Cart Based Flow
Dynamic Bundle Nudges
The Impact
Bundle incentives are actively being used.
Premium content now gets higher engagement.
50%
Increase in
watchface sales
1.3 → 2.1
Increase in average
watchface per user