My Framer Site

Helping this boutique property in Palampur establish itself as haven for creatives.

Visual Identity Design

Merchandise Design

Signage & Wayfinding

Project Brief

Peakhavn, a boutique property for digital nomads in Himachal Pradesh, collaborated with Einheit Design to create a brand identity reflecting the duality of sea and mountains. During my time with Einheit Design, I have frequently worked on elevating Peakhavn's campaign and experience design.

My Role

Visual Identity System

Experience Design

Collateral Design

Social Media Campaign Design

Marketing Campaign & Print Adverts

Signage & Wayfinding

Project Via

Einheit Design

Tools Used

Adobe Illustrator, Figma

Industry

Hospitality

Visiting Peakhavn

Research Stage

Before starting on this project we needed to get a good understanding of the place, the target audience and local competition, so a visit to Peakhavn was organized by einheit design.

Situated on the scenic Dharamshala road, Peakhavn was a beautiful property with a perfect view of the Dhauladhar Range. We thoroughly explored the property and conversed with the manager and staff, noting the issues faced by them and their guests.

This gave us a clear understanding of ..

The Challenge

Peakhavn is situated off the main road, making it difficult for it to attract guests of unaware of its existence. The property struggled with attracting new guests and pitch it's unique positioning as a workcation spot for digital nomads.

The Solution

A Comprehensive Visual Identity

Strategically Placed and Designed Signage and Wayfinding

Social and Print Marketing Campaign

Visual Identity

After several hours of brainstorming and insightful conversations, we conceptualized a narrative that would anchor the brand—Peakhavn, a haven for digital nomads akin to ships seeking refuge amongst the majestic mountains.

The visual identity we crafted for Peakhavn is rich in symbolism, representing the duality of the sea and mountains. The logo, inspired by the idea of an anchor amidst peaks, captures the essence of the bright sunlit days, the paddy fields and the crystal-clear night skies of Palampur.

This design resonated so deeply with the founders that it became the foundation of a long-term partnership between Peakhavn and Einheit Design.

The visual identity we crafted for Peakhavn is rich in symbolism, representing the duality of the sea and mountains. The logo, inspired by the idea of an anchor amidst peaks, captures the essence of the bright sunlit days, the paddy fields and the crystal-clear night skies of Palampur.

This design resonated so deeply with the founders that it became the foundation of a long-term partnership between Peakhavn and Einheit Design.

The visual identity we crafted for Peakhavn is rich in symbolism, representing the duality of the sea and mountains. The logo, inspired by the idea of an anchor amidst peaks, captures the essence of the bright sunlit days, the paddy fields and the crystal-clear night skies of Palampur.