Helping Greys&Blues streamline custom jersey design : Reducing design time with a template system

Merchandise Design

Print Design

Project Brief

Grey&Blues is a sub-brand under offineeds.com that offers custom sublimation print jerseys for corporate sports events. I was tasked with designing a collection of new patterns to be used for the jerseys.

My Role

Print Apparel Design

Template System Design

Project Via

Offineeds

Tools Used

Adobe Illustrator, Adobe Photoshop

Industry

Sports

Corporate

The Challenge

During my internship at Offineeds I was tasked with designing jerseys for corporate sports events. While working on the designs, I noticed the amount of time spent designing custom jerseys for each new client repeating the same steps every time.

The Solution

The time spent designing could be reduced significantly if a template based system was in place. Providing options for custom colours and patterns, quickly customizing using swatches in Adobe Illustrator.

Proposed design for the jerseys

Sample design template

Template Features

The template allows quick customization by changing the

  1. The Pattern Swatch (8 options provided)

  2. The Gradient Colours choose from provided set of gradient options or customize for branding

This templatization allows

  1. 48+ Ready to Ship Design Options

  2. Quick customization to fit client needs

  3. Option to brand using brand colours and logo

Reduced shipping time with the templatized system